10 effective ways to put the customer first…

Businesses that adopt RevOps, do so with the intention of becoming more customer focused. But how do you implement a customer first strategy?

Here are 10 effective ways, in which to put the customer first:

1.       Build the culture around the customer: align your culture to the type of business you work with. For example, Patagonia aligned itself to the outdoors, environmentally friendly beliefs of its customers.

2.       Take care of your employees: the biggest representation of your brand is your employees. Making them happy has a big knock on impact to your customers.

3.       Personalise the customer experience: personalised messages, thank you notes, putting names on coffee cups like Starbucks, are all simple yet effective personalisations.

4.       Ask what the customer wants: include the customer in your Research & Development. Customers are usually very willing to provide feedback and ideas when prompted.

5.       Make interaction easy for the customer: customers feel appreciated when they are able to contact the right person at the time they wish. Making sure you are available at the right time goes a long way.

6.       Give rewards to express gratitude: rewarding repeat business is a sign of valuing customers.

7.       Be adaptable: customers are more likely to continue to work with companies who are willing to make changes to accommodate them.

8.       Be transparent: being open and honest with your customers when you are not able to satisfy them, goes a long way and develops the relationship.

9.       Under promise and over deliver: it seems simple, but so often, in trying to please a customer we promise things we cannot deliver on. Promising less and over delivering will eminently improve customer satisfaction.

10.   And finally – measure it!: if you don’t measure using key metrics, it is hard to improve and drive the culture.

Putting the customer first is not a one-time action but a culture that should permeate every aspect of your business.

By doing the 10 things above, you can create an environment that empowers employees to deliver a first class service that truly adopts the customer first strategy. Remember a happy and loyal customer base is the foundation of success.