RevOps is for all, not just for SaaS

RevOps first came to prevalence in the Software-as-a-Service (SaaS) space, where the old way of doing business didn’t apply or work anymore. The days of closing a deal, celebrating, and moving on to the next stopped working.

The expectations of a customer changed, and in turn so did the market, to a subscription-based model. This now means SaaS deals are relatively small initially, with big potential lifetime value, and therefore, the companies who can align their RevOps framework across the customer journey are benefitting hugely.

The importance of alignment across marketing, sales, and customer success to streamline operations, improve efficiency, and drive revenue growth saw the rise of RevOps in SaaS businesses.

But, while RevOps has gained popularity in the SaaS sector, it is important to recognise that its benefits extend far beyond SaaS businesses. Below, we will explore why RevOps is not just for SaaS companies.

1.       It aims to align functions. This alignment should ensure a seamless customer experience and maximise revenue generation. All companies can benefit from a unified revenue strategy.

2.       It focuses on the customer. RevOps places strong emphasis on delivering excellent customer experience. Ensuring the business is all driving for this, can ensure consistency, improve interactions, smooth transitions, and result in happier and longer-term customers.

3.       It adopts a scalable growth model. Achieving scalable growth is the ambition of every company. By leveraging data, business can make real-time decisions that drive revenue. Businesses in fast moving markets can benefit from this greatly.

4.       It enables efficient resource allocation. Aligning processes and people using data quickly highlights where teams are most effective and efficient. Armed with this insight, teams can be structured in a more optimal way.

5.       It’s adaptable. RevOps as a function can adapt to any business, and therefore businesses outside the SaaS world who can leverage the function should gain a significant advantage over their competitors.

In summary, RevOps is not limited to SaaS organisations. It’s core benefits of aligning teams, focusing on the customer, driving scalable growth, improving operational effectiveness and its adaptability are beneficial universally. As the business landscape continues to evolve, we believe RevOps will become increasingly essential, and it could remain as one of the fastest growing jobs for a while yet.