The best movie to represent RevOps?

Michael Lewis’ Moneyball, a true story of how a small baseball team flipped the odds against the likes of the New York Yankees, by collecting, using and acting on data, hasn’t just inspired sports teams around the world, but has started to have a big impact in other industries.

RevOps’ goal is to align marketing, sales and customer success (fulfilment), to enhance the customer journey and maximise revenue. To evaluate the performance, organisations need to be capturing, recording and analysing data, at each step in the customer journey.

Armed with this information organisations can make amendments to their processes and to deliver a higher level of service. In this data revolution - spurred in sport by the Moneyball concept, RevOps is now changing the way organisations maximise revenue in the most customer centric and efficient ways.